A question of trust
For IoT to be successful, humans must trust the security, safety and privacy of this massive transformation in both our business and personal lives. So far, IoT security has proved inadequate and outdated in its approach, often assuming the threat landscape is static and predetermined.
IoT security calls for a new paradigm in which IoT service providers and manufacturers must inspire trust in order to attract customers and build successful businesses. Prospective users of IoT products and services now view reliable security as a prerequisite to purchase and use. Indeed, a recent survey by Accenture, encompassing 28,000 consumers in 20 countries found that 47%, or almost one- half of those polled, cited privacy risk/security concerns’ as a barrier to adoption. To succeed, IoT businesses must earn the trust of buyers.